The Melbourne, Australia-based clothing store Ever New launched its latest store at Square One Mall in Mississauga in April. After finding me on Instagram, they asked if I would do some brand photography for the grand opening. Being a Toronto brand photographer and an avid shopper of the Ever New store in Eaton Centre, this was an easy decision for me. Their contemporary style, high-quality clothes are right up my alley. Some of my favourite pieces are from Ever New. I really love their accessories like the hypoallergenic line of earrings. For people with sensitive ears like me this is big plus.
Ever New also has a great bridal/bridesmaid collection, which many of my brides have found helpful when preparing for their wedding.
While I was photographing their new store, I learned some cool facts about the brand. For instance, once a size of an outfit is sold it’s not refilled, meaning that you’re a lot less unlikely to bump into another person with the same outfit as you.
At the launch of Ever New in Square One Mall, a few Toronto Instagram influencers were invited, some of whom I’ve worked with in the past. It was so fun to see them try on clothes and piece together outfits.