I love meeting other Toronto female entrepreneurs like Mandy. We started chatting on Instagram, where she asked me to shoot a personal branding session for her. Mandy has a calligraphy and design business where she creates custom stationery and holds calligraphy workshops. She wanted images for her website, social media, and marketing materials that would authentically represent her personality and brand. Eventually I suggested meeting to brainstorm for her branding shoot.
Personal Brand Photography for Mandy Calligraphy
We chatted about things she loves, her style, her business goals and what makes her brand unique. Later, we planned her four-hour personal branding session around her answers to these questions. I also asked her to pick a couple photography locations that best represented her brand. She chose Yorkville for its contemporary vibe and the University of Toronto for its historical architecture.
On the day of the shoot, Mandy brought some outfits and accessories. We had so much fun running around downtown Toronto taking photos in front of historic buildings. It was an adventure! Check out this lovely lady’s workshops and wedding stationery here.
Toronto Calligrapher Mandy Calligraphy